Course
Overview: This course will
focus on the use of Social Media in marketing.
Please
note: This
section has mandatory meetings on 8/21, 9/18, 10/23, 11/20 and 12/11 on
the San Luis Obispo Campus in Room 3412, from 9:00-11:00am.
Class
Environment: BUS131 is taught partly on the Blackboard course
management system. You will communicate with your instructor and fellow
students using internet chat, discussion boards, and Blackboard email,
or in rare cases myCuesta email. This class combines
a weekly personal study with face to face meeting format.
An online class is not easier than a class held on campus; even though
the class is more convenient to your schedule, it does require quite a
bit of responsible interaction with your classmates, and weekly
assignments that can take up to 6 hours to complete. Students enjoy a
strong community atmosphere in class, and very personalized and useful
projects, culminating in an online portfolio of various media examples.
Please expect to log into the classroom environment several times per
week.
The
successful student will have strong organization skills, will be a
responsive and responsible member of a team, and will complete work on
time.
Computer requirements: You must
have access to a computer (current generation Mac or PC) with Microsoft
Word, and a reliable Internet connection. You will also need
to have a backup plan
in case your internet provider or computer is unavailable, your digital
pet eats your homework, your neighbor steals your bandwidth, or your
roommate steals your laptop. [we suggest a removable/portable drive, a dropbox account, and
a googled map of the nearest internet cafe.] All of your assignments
and quizzess will be submitted through Blackboard's course environment.
It is essential that you understand the basic concepts of email, web
navigation and online communication to succeed in this course.
Text
and Materials: This semester there is no required textbook.
All materials can be found online, and details are posted in the class.
Special
Needs: If you need course adaptations or accommodations, please contact us immediately.
Administrative:
Each student is required to follow all school guidelines and comply
with all school deadlines including personal
responsibility for adding and/or dropping this class.
Each student is responsible for obtaining updates or changes to
syllabus and/or assignments.
We
will answer most questions by updating this welcome letter and posting
information to the class communication shell located in My Courses in
myCuesta.
